According to foreign media reports, SHEIN plans to strengthen its market share in Europe and Latin America.
According to reports, on June 21st, SHEIN announced the launch of the SHEIN marketplace platform in Mexico, where it will sell all products from laundry soap to electronic products. Through this strategy, it will compete with Amazon and Temu.
After its launch in Mexico, SHEIN plans to expand its marketplace business to Germany, Spain, France, and Italy in the third quarter.
SHEIN is moving closer to the business model of its competitor Pinduoduo TEMU. SHEIN includes Private label products other than Skechers shoes, Lansinoh mother care products into the marketplace by expanding the product range.
It is reported that SHEIN has set up distribution centers in Midwestern United States of the United States and California. The company recently opened a warehouse in Toronto and has a factory in Poland. In addition, SHEIN is searching for more storage space in Mexico to expand its e-commerce business.
Post time: Jun-25-2023